Thanks to plenty of admonitions from health gurus, it’s no news to anyone that we live in a sleep-deprived culture. Anxious and overscheduled, we crave the solace of temporary oblivion that is the promise of sleep. But is the current cult of the bedroom excessive? Hypnos, the Greek god of sleep, was content with a simple cave. There he drowsed on an ebony bed, apparently without the advantage of ionizing purifiers to keep the air from becoming stagnant.
We have air purifiers aplenty, as well as humidifiers and aromatherapy diffusers to fill our rooms with the calming scents of balsam and lavender and verbena. We have, it seems, internalized Hypnos, making sleep a kind of self-worship, and the bedroom, where we propitiate ourselves and our senses, its temple.
Which makes the bed an altar of sorts. The Greeks spared no expense creating those for their gods, so are you going to settle for a regular old mattress with 900 or so springs, or insist on a Dux bed, which has up to 3,700? Or maybe you should consider a Tempur-Pedic mattress, said to conform to your weight and body temperature

For years, doctors have been discouraged by Americans’ disregard for and mismanagement of their sleep. But bragging about how little you sleep, a hallmark of the ’80s power broker, is starting in certain circles to come off as masochistic buffoonery. The sleep doctors we once ignored appear on morning shows to offer tips. Health professionals and marketers are hopeful that a new seriousness about sleep will continue moving out of a luxury-minded vanguard and into the mainstream. Sleep may finally be claiming its place beside diet and exercise as both a critical health issue and a niche for profitable consumer products. -- From "The Sleep-Industrial Complex," by Jon Mooallem, Nov. 18, 2007