For years, doctors have been discouraged by Americans’ disregard for and mismanagement of their sleep. But bragging about how little you sleep, a hallmark of the ’80s power broker, is starting in certain circles to come off as masochistic buffoonery. The sleep doctors we once ignored appear on morning shows to offer tips. Health professionals and marketers are hopeful that a new seriousness about sleep will continue moving out of a luxury-minded vanguard and into the mainstream. Sleep may finally be claiming its place beside diet and exercise as both a critical health issue and a niche for profitable consumer products. -- From "The Sleep-Industrial Complex," by Jon Mooallem, Nov. 18, 2007For years, doctors have been discouraged by Americans’ disregard for and mismanagement of their sleep. But bragging about how little you sleep, a hallmark of the ’80s power broker, is starting in certain circles to come off as masochistic buffoonery. The sleep doctors we once ignored appear on morning shows to offer tips. Health professionals and marketers are hopeful that a new seriousness about sleep will continue moving out of a luxury-minded vanguard and into the mainstream. Sleep may finally be claiming its place beside diet and exercise as both a critical health issue and a niche for profitable consumer products. -- From "The Sleep-Industrial Complex," by Jon Mooallem, Nov. 18, 2007
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